General Info • Register • Schedule • Session Descriptions • Speaker Bios
The schedule* for the day’s activities and sessions is below. Please check back frequently for updates and any changes. Click the title of each session for a description or the name of the presenter for a bio. Registration for individual sessions will take place during check-in on a first-come first-serve basis.
*Schedule is not final and is subject to change based on conference needs.
Hello Etsy PDX
Conference Schedule
Saturday, September 17
9:00 am – 6:00 pm
Pacific Northwest College of Art
1241 NW Johnson Street
9:00 AM – 10:00 AM
CHECK-IN BREAKFAST
- Mingling with pastries and coffee
- Registration for individual sessions
- Make your own conference program journal with Japanese stab binding and use it to take conference notes (sponsored by Collage)
10:00 AM – 10:30 AM
WELCOME
- Etsy Welcome – Noah Stitelman
- Kick-off – Jen Neitzel, Hello Etsy PDX co-chair and I Heart Art: Portland council member
10:30 AM – 11:20 AM
SESSION ONE
- Success Spotlight: Rogue Brewery – Jack Joyce
- Tasty Branding – Andrea Mansfield
- Build Your Own Website – Isaac B Watson
- Reframing Your Competition – Rosalee Rester
11:30 AM – 12:30 PM
KEYNOTE
Intentional Growth: How small is big and how big is small?
Duane Sorenson and Rebecca Pearcy, moderated by Diane Gilleland.
12:30 PM – 1:30 PM
LUNCH
Enjoy a local food cart lunch! Each participant receives a $5 food voucher at check-in.
1:30 PM – 2:20 PM
SESSION TWO
- Envisioning Your Craft Book – Susan Beal
- Toxins of the Trade – Jennifer Coleman
- Money Rocks! (If You Know What You’re Doing) – Luna Jaffe
- Embracing the Ugly Side of Your Business – Kim Werker
2:30 PM – 3:30 PM
BERLIN BROADCAST
One of the best sessions from the Berlin summit will be re-broadcast for everyone to watch.
3:30 PM – 4:00 PM
SOCIALIZE
Join us for tea and treats, meet your fellow conference-goers, talk about what you’ve learned, network a little, or finish making your own program. Meet Etsy Support Team Lead, Noah Stitelman, and bring your questions about Etsy! He will be available to answer any questions about our recent changes, listing policies and more. You can also chat with our dedicated local team of Etsy sellers, PDX Etsy, BALLE (the Business Alliance for Local Living Economies) and many more! Have financial questions? Outright will also be on hand to answer your bookkeeping questions and how to measure your business success!
4:00 PM – 4:50 PM
SESSION THREE
- Better, Smarter, Richer – Jackie B Peterson
- Bloom Where You Are Planted – Betsy Cross & Will Cervarich
- Brand Visioning Collage – Alicia Nagel
- Customer Service Excellence – Amanda McCloskey
5:00 PM – 5:30 PM
LOCAL LIVING ECONOMIES
Emily Kanter, BALLE (The Business Alliance for Local Living Economies)
5:30 PM – 6:00 PM
CLOSING REMARKS
I Heart Art: Portland and Etsy
At the close of the day’s activities, conference participants are invited to seek dinner on their own and regroup for a casual but rousing evening of libations and conversation at a local bar/restaurant.
General Info • Register • Schedule • Session Descriptions • Speaker Bios




